Bain luxury 2012 pdf

Worldwide luxury markets approaching the trillion in 2014. Personal luxury goods are the focus of the bain luxury study. After a first quarter more in line with 2012 holidays, second and third. That represents % growth over 2014 at current exchange rates, while real growth at constant exchange rates has eased to only 1% to 2%. Bain altagamma luxury pdf altagamma is the global landmark for the understanding of the luxury market. Luxury goods worldwide market study, fallwinter 2016 bain. Luxury is as old as humanity and it is only by a thorough understanding of the genuine concept, that it is possible to define a rigorous set of rules for the effective management of luxury brands. While luxury sales luxury sales in greater china will cool by an additional two percentage points from 8% to 6% in 2012, measured in renminbi, top brands continue to outperform, and as chinese shoppers tastes continue to evolve. The luxury strategy explains the difference between premium and luxury, and sets out the rules to be applied to the luxury marketing mix the opposite of those for classic marketing.

The luxury markets are analysed by looking at demand and supply with specific indepth analysis and forecasts on consumption, consumer profiling, digital, retail and specific product category. The study points to a continuation of the core market trends that created sharp recovery from luxury s 200809 recession. The global luxury market exceeded 1 trillion in 2015, posting overall. Our fallwinter 2018 luxury goods worldwide market study highlights seven trends that will shape the industry through 2025. Luxury goods worldwide market study fallwinter 2014. Estimated value n china sales o ersnal luxury goods rse signiiantly t 20 illion euros in 201 7 reresenting a 15%. Executive summary the luxury goods market continues to shine. Luxury market 2 spotlight on china retail issue 7 luxury market 2 exhibit 1. The three biggest segments in order are cars, personal luxury goods and luxury hospitality. Pdf although western economies have not yet transitioned out of crisis, the luxury. The luxury industry as tracked by bain encompasses both luxury goods and. But chinese consumers now represent the top and fastestgrowing nationality for luxury, spending abroad more than three times what they spend locally. This information is confidential and was prepared by bain.